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Philosophy


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Philosophy


"Sayuri"

Sayuri is a traditional woman’s name evocative of elegant Japanese beauty. We write it with kanji characters chosen for their sounds and meaning expressive of our spirit, completing the circle with echoes of Sayuri Founder Yuri “Yureeka” Yasuda’s own name:

  “sa” - “茶”: tea, and “sa” - “酒”: alcohol

  “yu” -  “遊”: to play

  “ri” -  “里”: origins / terroir

Our name reflects the humanist vision of our brand. In a spirit of elegant playfulness deeply respectful of Japanese history and terroir, Sayuri brings friends together to explore and discover the very best of Japanese luxury.